Every year, young creatives have the opportunity to demonstrate their outside-of-the-box thinking on a global stage through the Young Lions Competition.

Partnering with Lead Designer Emily Capling, we took on a unique challenge of creating a concept that doesn't just entertain, but actively educates aspiring creatives on the diverse pathways into the industry.

Our solution? We took the world's most iconic triangular tortilla chip, combined it with metaverse and social integrations, then served it in a bag that was the first of its kind.

Meet Nacho Typical Bag.