brick and mortar business? more like modern financial powerhouse.

For many, Western Union is kinda like the friend you’ve known for 30 years but haven’t touched based in 25 years…until now. With the pace of technological change rapidly accelerating, it was time for the brand to show the world they have the tools for a seamless, safe money transfer. All you need? A tap.*

*This concept did not move into production.

Creative: Adriana Portobanco, Senior Art Director