Gen Z 🤝 the Platinum Card
Exploring the world has to be one of life’s greatest gifts. A close second? Earning rewards while you travel. How can we convince Gen Z of that?
Meet Platinum World, a whimiscal, reward-winning place, where you can experience life’s greatest offerings while racking up Platinum points. From a K-Pop concert to dinner for two at a Michelin-Starred restuarant to a flight to visit mom, 5x rewards is waiting for you.*
*This concept did not move into production.
Creative: Adriana Portobanco, Senior Art Director
Tom wakes up in a dreamy landscape of clouds and bubbles, each filled with different versions of himself.
VO: With the Platinum Card from American Express, Tom can now…
He walks over to see himself within these bubbles, enjoying all kinds of events, before he sees a silver glimmer shine through the clouds.
[VOICE FROM ABOVE] Over here!
Clouds open, revealing giant Platinum card.
VO: Teleport to where he really wants to be.
Tom walks towards the card, immediately gets teleported to a concert.
[SFX] Whizzing, teleporting sounds.
VO: …Ok, maybe not YET.
But he can earn 5X rewards on flights…
Now Tom is singing his lungs at the concert.
VO: To a must-see concert.
Platinum card appears again and teleports him sitting at a table.
VO: Or a reservation for two.
Teleported to the real world, partner appears and both enjoy the concert.
VO: So this becomes real life.
Welcome to the Platinum World.