Walmart…Who knew!!!
Welcome to WhoKnewVille!
The whimisical world where the best gifts of the holiday season live. As seen on GMA, Live with Kelly & Mark, IG/TikTok, Snapchat & a whole lot more.
Creative: This team was massive, a true representation of the Publicis powerhouse. But S/O to these two gals for being everything BUT Grinch vibes.
Caitlin Fitzgibbons, CD - Fallon & Kailey Reagan, Associate Art Director - Digitas
OOH- Express Delivery
Life happens. Walmart’s got you covered with delivery faster than you can say onomatopoeia 5x.
Now seen in airports (ATL, MCO, TPA, PHX), gas stations, waiting rooms, outdoor urban panels, offices…
Creative: Shaofen Deng, Senior Designer
Reddit found it, walmart has it. who knew?
If you’re bold enough and want the honest truth, you go to the depths of the internet, AKA Reddit.
To drive reappraisal amidst the Who Knew? launch, Walmart teamed up with Reddit to reveal what strangers really thought of the trillion dollar brand.
Creative: Fallon, Leo NY, Digitas, the commmunity and Contender
Awards: The Webby Awards Winner for 2026 Best Media Strategy in Advertising, Media & PR
